Kashi GoLean Crunchy Chocolate Pretzel

Kashi GoLean Crunchy Chocolate Pretzel ($1.89, harris teeter)
1.59 oz / 45g

Ingredients: brown rice syrup, soy protein isolate, crystalline fructose, evaporated cane juice crystals, hard red winter wheat, oats, rye, barley, triticale, long grain brown rice, buckwheat, sesame seeds, oat fiber, pretzels, mechanically fractured palm kernel oil, rice starch, honey, cocoa, milled corn, chicory root fiber, vegetable glycerin, wheat bran, natural flavors, corn bran, salt, calcium carbonate, soy lecithin, magnesium oxide, chocolate liquor, vanilla extract, vitamin e, ascorbic acid, mixed tocopherols for freshness, zinc oxide, ferrus fumarate, nonfat dry milk, annatto color, vitamin b6, folic acid, vitamin b12.

Calories: 160
Cals from fat: 30
Total Fat: 3g (5%)
Sat. Fat: 2.5g (13%)
Sodium: 250mg (10%)
Total Carb: 28g (9%)
Fiber: 5g (20%)
Sugar: 13g
Protein: 8g (11%)

Slightly fake chocolate coating on the bottom. Not quite as salty as I'd expect from a pretzel-based bar, but every bit as dry I suppose. Still, not a bad bar overall - sort of a 3 or 3.5 out of 5, which is good enough in a pinch. I needed an afternoon snack. What I really haven't been able to figure out is why Clif doesn't have better competition. I trust that Kashi is using reasonably good ingredients overall, or at least moreso than a lot of brands. Yet the ingredients list here seems a lot more complicated than the Clif list to me, and the bar isn't as good. What gives?