Thursday, December 27, 2012

Belvita golden oat

Belvita golden oat ($2.99 for 5, Target) 
1.76 oz / 50g  

Ingredients: rolled oats, rye flakes, enriched flour, high oleic canola oil, sugar, evaporated cane sugar, whole grain wheat flour, malt syrup, invert sugar, baking soda, salt, soy lecithin, disodium pyrophosphate, datem, ferric orthophosphate, niacinamide, pyridoxine hydrochloride, riboflavin, thiamin mononitrate. 

Calories: 230
Cals from fat: 80
Total Fat: 8g (12%) 
Sat Fat: 0.5g (3%) 
Sodium: 220mg (9%) 
Total Carb: 35g (12%) 
Fiber: 3g (12%) 
Sugar: 11g 
Protein: 4g

The spell checker lit up like a christmas tree as I typed that ingredient list but I think most of it is vitamins. In many ways we are either lucky that it doesn't taste like chemicals or unlucky that we've evolved to not be able to taste it when people spray a bunch of chemicals on our food. This isn't a granola bar but rather a packet of breakfast cookies (similar in size and price to a granola bar). They are cookies, man; for breakfast! I mean, what kind of world are we living in that we get to have cookies for breakfast! These golden oat cookies taste a lot like a butter cookie or maybe the girl scout shortbread, save for being thin and a little crunchier. They are a fine addition to the breakfast rotation but I suppose wouldn't hold up as well as a standard granola bar under duress (such as if you pack breakfast in a loaded backpack). The funny thing is I could have sworn I tasted a little lemon in these but there's nothing in the ingredient list - not even "natural or artificial flavors" that would suggest any hint of lemon. Maybe chemicals taste like lemons.