Clif Mojo Dark Chocolate Almond Sea Salt

Clif Mojo Dark Chocolate Almond Sea Salt (5 for $5.89, Target)

1.41 oz / 40g

Ingredients: almonds, organic tapioca syrup, organic pecans, organic dark chocolate, organic cane sugar, organic cocoa, palm kernel oil, organic palm kernel solids, organic soy lecithin, organic vanilla, organic cashews, organic roasted soybeans, organic rice crisps, organic inulin, organic sunflower oil, sea salt, natural vitamin e. 

Calories: 200
Cals from fat: 120
Total Fat: 13g (20%)
Sat Fat: 3g (15%)
Sodium: 160mg (7%)
Total Carb: 19g (6%)
Fiber: 3g (12%)
Sugar: 9g
Protein: 5g

I'm sorry to say that Clif, who was once king of the granola scene has succumbed to market forces and have started ripping off other bars. This bar is a shameless derivitive of the very popular (and very good) Kind Dark Chocolate Nuts and Sea Salt bar, right down to the box and wrapper design - they are trying to get people to pick this up by mistake. The sad bit is these are more expensive and not as good for you as the Kind bars. But I cast my lot and picked some up anyway; as I've told you many times before dear reader, its not about the money; I do it all for you. Let's try and judge this bar on its face and not on our previous experiences. Let us bring some objectivity to the table despite the obvious comparison this bar begs for. 

OK, so this is a sort of stiff combination of nuts, chocolate chunks and rice krispies with a chocolate coating on the bottom. The texture is pretty sticky, but the combination of ingredients is really nice - the rice krispies keep it sort of light where the nuts could weight it down. It is actually a little lighter and more "granola-y" and a little less "nutty" than the bar-that-shall-not-be-named, which isn't necessarily a bad thing. This is a good tasting bar, in every way something I'd naturally buy if I saw it on a shelf somewhere. 

Clif, you are better than this. Respect yourself. Sell these in a plain brown wrapper, behind-the-counter access only. You have the goods.