Wednesday, March 12, 2008

Clif Bar Chocolate Chip

Clif Bar Chocolate Chip ($0.99, whole foods)
2.4 oz / 68g

Ingredients: organic brown rice syrup, soy rice crisps, organic roasted soybeans, organic soy flour, organic rolled oats, chocolate chips, organic evaporated cane juice, apple fiber, organic oat fiber, organic milled flaxseed, chicory extract, psyllium, organic date paste, organic soy butter, organic sunflower oil, molasses powder, sea salt, natural flavors, cinnamon

Calories: 240
Cals from fat: 45
Fat: 5g (8%)
Sat. Fat: 1.5g (8%)
Sodium: 140mg (6%)
Total Carb: 44g (15%)
Fiber: 5g (20%)
Sugars: 22g
Protein: 10g (20%)

This bar looks ridiculously unpalatable, but it tastes remarkably good. Its a strong disconnect; the bar itself could pass as some jokey fake vomit without a lot of modification, but the taste is basically like a candy bar. I admit I'd almost rather have this than a candy bar, actually. The texture is nice, very much like a chewy granola bar or a dense candy bar. Still, the appearance evokes memories of campy sci-fi: "this gruel doesn't taste like much but its got all your essential nutrients!" Oh yeah, they also pulled that in The Matrix. Clif should have totally gotten some product placement in there. It would have played well. I'm going to eat it with my eyes closed. So far, this is the bar that would most easily replace my old standby granola bars, but maybe I should unwrap one with a hangover a time or two to make sure I don't have any adverse effects.

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