Wednesday, July 16, 2008

soyjoy berry

soyjoy berry ($0.80, target)
1.06 oz / 30 g

Calories: 130
Cals from Fat: 40
Total Fat: 4.5g (7%)
Sat. Fat: 2g (10%)
Cholesterol: 15mg (4%)
Sodium: 50mg (2%)
Potassium: 240mg (7%)
Total Carb: 17g (6%)
Fiber: 3g (12%)
Sugar: 12g
Protein: 4g (8%)

Ingredients: whole soybean powder, raisin [sic], sugar, butter, dried hawthorn berry, dried wolfberry, brown sugar, maltodextrin, frozen egg, red bean paste, salt, natural flavors.

The ingredients make this sound sort of like a cookie, made perhaps by people who don't speak english. Its in a heavy foil wrapper so it might be slightly more perishable than a normal granola bar. It smells pretty good when you open the wrapper, like dessert rather than like a nutrition bar. It looks sort of like a bar cookie. Its extremely dry, but not bad tasting - for some reason I thought of something I might be served on a foreign airline flight. Something never sold in the US and that the allure of is slightly lost in translation to the american palate. Somewhere, someone in the world probably loves this thing. Me, I think its just sort of 'meh.' Its not really offensive; the flavor is slightly tangy and not unpleasant, but the texture is a bit dry and tough and it really seems like a fringe item of some kind.

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