Tuesday, January 31, 2012

Nature Valley Protein Peanut, Almond & Dark Chocolate


Nature Valley Protein Peanut, Almond & Dark Chocolate

1.42 oz / 40g (5 for $3.49, Harris Teeter)

Ingredients: roasted peanuts, almonds, soy protein isolate, chicory root extract, sugar, vegetable oils, roasted sunflower seeds, toasted coconut, whey protein concentrate, tapioca syrup, high maltose corn syrup, fructose, cocoa, vegetable glycerin, rice starch, rice maltodextrin, salt, soy lecithin, dextrose, baking soda, natural flavor. 

Calories: 190
Cals from fat: 110
Total Fat: 12g (19%)
Sat Fat: 3.5g (18%)
Sodium: 180mg (7%)
Total Carb: 14g (5%)
Fiber: 5g (20%)
Sugar: 6g
Protein: 10g 
You ever feel like we might have reached a deconstructionist ideal with these ingredient lists? Everything has been reduced to a single facet: not rice, just rice starch; not soy, soy protein isolate, and so on. Disheartening to say the least. More disheartening news to follow too as this bar, despite being a pretty standard looking bar with chocolate icing on the bottom is really fairly bland. There is a faint nutty taste but the bar overall is neither sweet nor salty, which makes you wonder what that "chocolate" icing really is. It was so disconcerting I actually turned the bar icing side up to eat it which actually improved the experience a bit. In some ways this is actually good; at least it doesn't taste like a batch of chemicals. The space-age has arrived, ladies and gentlemen; our food is made of food broken down into its basest elements and is nutritious but has little taste. The future! Here today!